Capabilities

PrestaShop is the best web application for creating online stores

Short list of basic out-of-the-box features

• Convenient administrative panel that any user can quickly understand
• Internal system for analytics and sales statistics;
• Marketing tools for advertising products and customer retention
• Multilingualism
• Management of tax rates
• Work with multiple currencies, selection of the base currency, and conversion at the exchange rate
• Inventory and product quantity management
• Reminders when product stock is running low
• Ability to account for supplier prices
• Ability to integrate various forms of payment and product delivery methods
• Ability to sell simple, combined, and virtual products
• Rating system for product evaluation by customers
• Advanced filter system separately for each product category
• Unlimited number of additional product characteristics
• Price change depending on selected characteristics, such as size or color
• Creation of user groups with the ability to set different discount and payment conditions
• Promotions, discounts, and cart rules of various formats
• Multiple sorting methods and filters (relevance, price, brand)
• Optimized search
• Dynamic cart
• Display of manufacturer and brand in the product description
• Display of new, popular, top-rated, promotional products on the main page
• Statistical sales reports
• SEO parameters for website promotion
• Available CSV file import for updating prices from price lists

More details on the PrestaShop website

Important first step

PrestaShop has many functions. Therefore, after installation, you need to configure the store considering the sales systems…

• Some functions need to be disabled, some activated
• Some modules await configuration to start working
• There are functions that cannot be disabled after sales launch
• Install and configure the template
• Connect additional store functions and modules

Tax

• All necessary tax forms that will be used when selling goods are configured.
• If the site is international – taxes are configured for each country separately
• It is chosen for which customer groups to display the tax in the cart

Currencies

• The base currency of the store is configured
• Necessary currencies are added, and their exchange rates are set

Automation of currency rate updates is configured separately!

Pricing and customer groups

• Separate discounts on products or product groups are configured for each customer group
• Payment and delivery methods are selected for each customer group
• There is an option not to show prices to visitors, but only to registered customers.
• Cart rules, cumulative discounts and discounts based on order amount, promo codes are configured

Multilingualism

In PrestaShop, it’s possible to add 68 languages. But only 8 of them have a 100% translation. Therefore, translation is partial!

• Only the main language of the site is translated. Others are discussed separately.
• Only phrases displayed to site clients are translated
• The administrative part that is not used by the customer, or whose translation makes no sense, is not translated

Template Translation

Free and “premium” site templates usually have several main translations. Therefore, translation is performed:

• Only for the main language of the site. Others are discussed separately.
• Only phrases displayed to site clients are translated
• The administrative part of the template that is not used by the customer, or whose translation makes no sense, is not translated
• “Premium” templates usually install additional store functionality modules – the translation of these additional modules is discussed separately.

PrestaShop has a built-in site translation tool. It is very easy to use. Therefore, any translations can be done independently.

Categories, products, attributes

• I create and configure all product categories and subcategories
• I will fill each category with 1-2 products from the site customer, which will serve as an example for copying
• When filling the catalog, I create attributes and characteristics used in product filtering. I fill in their values used for “demo” products
• I will add points of sale and their addresses.

Filling with all customer products

There are several ways to speed up filling the site with customer products if there are many or very many! Each of them requires additional payment!

• Manual method. Additional people are involved.
• Parsing from another site
• Import from accounting software
• Import from your old site
• Primitive from Excel price list

Template

• I will help choose a premium template in the PrestaShop template store
• I will look for a free one for you
• I will configure the template considering the specifics of your product
• I will adjust colors, fonts, position of information blocks

Design

If necessary

• I will develop a Logo
• I will draw banners and slides

Delivery methods

• PrestaShop basically has a delivery method “Self-pickup”, and an installed carrier selection constructor. With its help, it is possible to create carriers such as “Nova Poshta”, “Ukr Poshta”, “Company Courier”, “Address Delivery”, etc. But they are only informative – which carrier the customer chose.
• Carrier modules that allow choosing a city, branch, etc. – are not free. You need to purchase them additionally on the PrestaShop addons website.

Payment methods

PrestaShop basically has payment methods such as

• Payment to bank account
• Card payment
• Payment upon receipt (cash on delivery)

But they are only informative and do not perform online payment acceptance.
Bank acquiring modules and payment gateways are discussed separately.

Store management

The intuitive interface of PrestaShop allows you to easily figure out store management. You can independently, even during the store development, find clear video instructions for yourself. And I will additionally:

• make photo or video instructions that you will need in the process of managing the store.
• Remotely on your computer, I will conduct distance learning for each stage – from creating a product to processing an order!

Administration

In case of a critical situation in the operation of your store, you can always count on my help

We will configure for free

If you purchase the following paid modules, we will translate and configure them for free

• Nova Poshta – city and branch selection
• Ukr Poshta – city and branch selection
• PrivatBank 24 – online payment
• Card payment via PrivatBank
• Buy in one click, phone number and name
• Quick order checkout – without entering all data